SYSTEM INTEGRATION                 OBVAN                DSNG                STUDIOS                MCR                AUDIO ROOM                AND MORE....
         

IP for Broadcast: Competitive Advantage or Table Stakes?

It seems like everyone is talking about the adoption of IP technology for broadcast applications.

It's no longer a question of why transition to IP-based platforms, but rather when and how. As with any new technology adoption, these questions can be tough to answer. Here are a few things that can help narrow the discussion.

When do I move to IP?

A primary reason for being first to move to a new technology is to establish a competitive advantage. To develop a sustainable competitive advantage, an organization needs to have a resource that is (1) valuable, (2) rare, (3) imperfectly imitable, and (4) not substitutable by a resource that does not meet the previous three criteria.1

That competitive advantage is perishable. Other organizations eventually adopt similar technology (think live broadcast trucks in news). To determine how long a new technology can be a competitive advantage, you have to decide where the market is in terms of the adoption curve. Even "early majority" adopters enjoy some of the benefits of competitive advantage, but once the "late majority" begin adopting there is no unique value. It has become table stakes to operate in a changed environment.

 


As many of the major networks and outdoor broadcasters are just completing their first IP installations, the largest window of competitive advantage starts now.

How do I move to IP?

There are a variety of IP solutions for broadcast on the market today. They can be simplified into two main camps: Proprietary and COTS. As these two camps don't get along well at the moment, you will need to choose which alternative is best for your organization.

Answer the questions on this checklist as they apply to your organization  2 

 


Add up the responses. If the total number of "yes" responses is higher than 10, then a COTS-based solution is likely to be a better fit for your organization. Studies show that the four major trends leading to decreased usage of proprietary software are faster development time, more complex projects, ease of use and predictability, and the desire of senior management to avoid risks and to focus on core competencies.

Benefits of a COTS-based Solution

While either a proprietary or a COTS solution can help you transition to IP/4K UHD, a COTS solution that builds on existing data center models provides:


If any of the reasons shown in this list are important to you, the best way to achieve them is with a COTS model.

In terms of sustainable competitive advantage, it is likely that a proprietary solution will become quickly obsolete as the COTS solutions which are on the market today provide as good, or in some cases better, performance on an open-standard platform. Combining fast obsolescence with high cost and risk factors makes in-house development less desirable for complex projects.

If you are looking for a competitive advantage through technology then now is the time to transition. We'd like to hear what you think about when and how you plan to transition to IP. Please post your comments below.

By: Chris Merrill, Director, Product Marketing

Back

NEWS

November 02, 2018
24134

Lawo V__matrix IP Core Routing & Processing Platform Used at Asian Games

Held concurrently in Jakarta and Palembang for the first time in their history, the 18th Asian Games ended in September with a closing ceremony in the Indonesia state capital of Jakarta where their opening ceremony had been staged 15 days earlier. The 18th…

World Premiere for Lawo’s 4K Format Converter – New Virtual Module for V__matrix providing format conversion between SD, HD and 4K

Oct 03, 2018 23840
Lawo’s latest innovation premiered at the IBC 2018 is the vm_udx Virtual Module (VM) for…

Leader Europe Limited at IBC2018

Sep 11, 2018 24937
Leader Europe Limited at IBC2018Welcome to the IBC Leader Europe Limited newsletter. 2018…

Dallas Cowboys get closer to the action with UHD replays inside AT&T Stadium

Aug 18, 2018 25209
Liège, Belgium, August 9, 2018 - Ahead of the 2018 NFL season, AT&T Stadium – the home…

Astro Radio Makes “High Stakes” Commitment to Lawo Virtual Mixing

Jul 04, 2018 26108
Installing a third generation of consoles in its radio studios, Kuala Lumpur’s Astro…

UNIVERSITY OF MIAMI ATHLETICS INSTALL DYVI SWITCHER AHEAD OF ACC NETWORK LAUNCH

Jun 28, 2018 24598
Liège, Belgium, June 28, 2018 – The University of Miami (UM) – the home of Hurricanes…

Lawo Radio Consoles First To Adopt SMPTE 2022-7 Standard

Jun 20, 2018 24845
Lawo implements the SMPTE 2022-7 standard for Seamless Protection Switching into its…

TV LOGIC 4K, UHD & HDR DISPLAYS

Jun 08, 2018 28657
VLogic (www.tvlogicusa.com) was at NAB with a range of native UHD/4K model displays,…

mc²96 GRAND PRODUCTION CONSOLE

Apr 17, 2018 29834
PURE, PRECISE, PEERLESS. With the mc²96, the mc² platform is pushed beyond limitations,…

mc²56 - A Global Standard Re-Defined

Apr 14, 2018 11051
FUTURISTIC - FLEXIBLE - FORMIDABLEThis 3rd generation of the mc² 56 represents the next…

Profuz Digital synergizes SubtitleNEXT and LAPIS into a winning combination

Apr 14, 2018 8362
Hybrid dual layered approach to captioning brings greater flexibility and speed for…

EVS' NEW XT-VIA DELIVERS TOMORROW'S LIVE PRODUCTIONS TODAY

Apr 14, 2018 10726
MARKET RESPONDS POSITIVELY TO LIVE PRODUCTION SERVER’S BOOSTED UHD-4K AND IP CAPABILITIES…

WXXI TV Selects Grass Valley Cameras for Newly Upgraded Production Studios

Apr 04, 2018 9053
MONTREAL, March 28, 2018 — To meet its own broadcast needs and those of local production…

EVS IMPLEMENTS UNIQUE AI-ENABLED OFFSIDE INDICATOR INTO XEEBRA 2.0

Apr 04, 2018 9487
Liège, Belgium – March 28, 2018 – EVS, the leading provider of live video production…

Polish Broadcasters go IP with Lawo technology and LP Systems

Apr 04, 2018 10978
LP Systems, Lawo’s partner in Poland for Audio Production, Radio and IP-based Audio/Video…

Golf Channel tees up Lawo for Production

Apr 04, 2018 9584
In 2016, Golf Channel reached a decision to begin implementing a transition strategy for…

Aggregation is Key to Optimizing IP Network Design

Dec 28, 2017 6700
While considering IP network design can be aggravating, the key to optimizing IP network…

Come join us at Government Video Expo

Dec 28, 2017 6288
Everyone knows – simply navigating change no longer works. That's why government…

HDR and the Broadcast Environment: Better Pixels Create Better Content

Dec 28, 2017 7447
HDR
Consumers have long judged video content by the visible quality of the image on the…